Author: Marianne
Algorithm Update: Why Authentic Content Matters More Than Ever
This November, Google announced new changes to the algorithm and how it treats AI generated content in ranking websites. As always, these changes have a big impact on SEO strategies. As a writer with an MFA, I know the value of authentic human-created content. Fortunately, these algorithm updates are all about quality over quantity, in… Read more
Why Small Businesses Need SEO to Stay Competitive
As a small business owner, you’ve probably asked yourself, “How can I stand out in an overcrowded digital market?” The answer is simple: SEO. Why small businesses need SEO isn’t just about improving visibility—it’s about staying relevant in a world where 93% of online experiences begin with a search engine. As someone who has helped… Read more
SEO & AI: Major changes ahead with GEO on the rise
By Marianne Zabel, Founder of StoryHeart Media, LLC Less than a year after its launch, ChatGPT reported over 100 million weekly users, according to OpenAI’s CEO, Sam Altman. Our latest research shows 127 million monthly visitors to ChatGPT as of May 2024. Meanwhile, the tool’s popularity triggered what the New York Times called a “code… Read more