Author: Marianne
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Best Marketing Strategies: Insights from Top Companies
In today’s competitive world, marketing isn’t just about visibility—it’s about strategy. According to the Spring 2024 CMO Survey Insights by Deloitte, brands that outperform their markets share a common approach: they focus on a differentiated strategy. These companies don’t just throw money at campaigns. Instead, they invest in smart, targeted methods that make their marketing… Read more
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Does Email Marketing Work?
Does Email Marketing Work? If you’ve ever wondered, does email marketing work? the answer is a clear yes. Despite being one of the oldest online marketing methods, email marketing continues to deliver outstanding results for businesses of all sizes. Its ability to connect directly with customers, combined with its cost-effectiveness, makes it one of the… Read more
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Local Search Engine Optimization in Washington, DC
Local Search Engine Optimization matters more now than ever, especially in the Washington, DC area. Watch this video for three easy tips to get started building your local online presence. Boost Your Visibility with Local Search Engine Optimization in the Washington, DC Area. Standing out in the crowded Washington, DC area market requires more than… Read more
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Is backlinking still important for SEO in 2024?
At StoryHeart Media, we have a current and strategic approach to backlinks. We recognize the importance of high-quality backlinks in enhancing our clients’ online visibility, but we also know that backlink strategies from the past, even 2-3 years ago, can do more to harm your company than help it. In accordance with Google’s most recent… Read more
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Algorithm Update: Why Authentic Content Matters More Than Ever
This November, Google announced new changes to the algorithm and how it treats AI generated content in ranking websites. As always, these changes have a big impact on SEO strategies. As a writer with an MFA, I know the value of authentic human-created content. Fortunately, these algorithm updates are all about quality over quantity, in… Read more
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Why Small Businesses Need SEO to Stay Competitive
As a small business owner, you’ve probably asked yourself, “How can I stand out in an overcrowded digital market?” The answer is simple: SEO. Why small businesses need SEO isn’t just about improving visibility—it’s about staying relevant in a world where 93% of online experiences begin with a search engine. As someone who has helped… Read more
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SEO & AI: Major changes ahead with GEO on the rise
By Marianne Zabel, Founder of StoryHeart Media, LLC Less than a year after its launch, ChatGPT reported over 100 million weekly users, according to OpenAI’s CEO, Sam Altman. Our latest research shows 127 million monthly visitors to ChatGPT as of May 2024. Meanwhile, the tool’s popularity triggered what the New York Times called a “code… Read more