Category: SEO
Creative Strategy and Objectives Advertising
Building Effective Digital Campaigns Creativity is essential in digital advertising, but without a clear plan, your creative projects might be more decorative than functional. When creativity is paired with a strategy, it turns into powerful advertising. This combination is key to achieving your goals and connecting with the right audience. Whether you’re a small business… Read more
5 Productive Ways to Grow Your Small Business from Home on a Snow Day
When a snow day keeps you indoors, it’s the perfect chance to focus on tasks that can grow your small business from home. Without the usual distractions, you can turn a day off from your regular routine into a productive opportunity. Here are five practical ways to make the most of a snow day for… Read more
How to Grow a Small Business: New Year’s Resolutions for Success
The start of a new year is the perfect time to reflect on your small business and set resolutions for growth and success. Just like personal resolutions, business goals provide focus and direction. Whether you’re looking to increase sales, attract more customers, or improve brand awareness, setting clear goals can be a game changer for… Read more
Local Search Engine Optimization in Washington, DC
Local Search Engine Optimization matters more now than ever, especially in the Washington, DC area. Watch this video for three easy tips to get started building your local online presence. Boost Your Visibility with Local Search Engine Optimization in the Washington, DC Area. Standing out in the crowded Washington, DC area market requires more than… Read more
Algorithm Update: Why Authentic Content Matters More Than Ever
This November, Google announced new changes to the algorithm and how it treats AI generated content in ranking websites. As always, these changes have a big impact on SEO strategies. As a writer with an MFA, I know the value of authentic human-created content. Fortunately, these algorithm updates are all about quality over quantity, in… Read more
Why Small Businesses Need SEO to Stay Competitive
As a small business owner, you’ve probably asked yourself, “How can I stand out in an overcrowded digital market?” The answer is simple: SEO. Why small businesses need SEO isn’t just about improving visibility—it’s about staying relevant in a world where 93% of online experiences begin with a search engine. As someone who has helped… Read more
SEO & AI: Major changes ahead with GEO on the rise
By Marianne Zabel, Founder of StoryHeart Media, LLC Less than a year after its launch, ChatGPT reported over 100 million weekly users, according to OpenAI’s CEO, Sam Altman. Our latest research shows 127 million monthly visitors to ChatGPT as of May 2024. Meanwhile, the tool’s popularity triggered what the New York Times called a “code… Read more