Algorithm Update: Why Authentic Content Matters More Than Ever

This November, Google announced new changes to the algorithm and how it treats AI generated content in ranking websites. As always, these changes have a big impact on SEO strategies. As a writer with an MFA, I know the value of authentic human-created content. Fortunately, these algorithm updates are all about quality over quantity, in response to how many SEO companies have been creating content in recent years.

We’ve all been there—searching for the best product only to find page after page of bot-generated articles. Even worse, you’re looking up a recipe for cherry pie but you have to scroll through 3000 AI-generated words on the history of cherry pie before you get to the ingredient list. Even though nobody wants to read that, people continue to publish pages like that. It happens because listing as many keyboards as possible actually helped with SERPs– until now. 

Google is working to fix this by tweaking its algorithms to prioritize genuine, user-focused content over superficial stuff. They’re doing this because why authentic content matters is because it’s what people want to read. Does Google punish AI created content now? The answer is yes and no. What Google is “punishing” is spammy content that’s all keywords and no substance. On the other hand, good solid, informative, entertaining content is rewarded, whether it was crafted by a single human writer or written with some help from AI.

At StoryHeart, we’re embracing this change. Our content is crafted by experienced writers, ensuring it has that human touch. This approach not only engages readers but also aligns with Google’s focus on quality, helping us stand out in search results. While keywords still matter, it matters most to use well-researched relevant keywords than to fill a page with random facts in a keyword salad. 

Google’s recent updates, like the November 2024 release, aim to weed out low-quality, spammy content and reward sites that offer real value. SEO experts, such as David Riggs from Pneuma Media, point out that old tricks like keyword stuffing just don’t cut it anymore. Google now favors content that genuinely addresses users’ needs. 

So, how can businesses keep up? It’s all about creating high-quality, relevant content. Understand your audience, tackle their concerns, and provide insightful information. While AI tools can help (especial for creating schedules, outlines, and sometimes even first drafts), it’s crucial to keep that human touch to ensure the quality is there. Using AI writing tools is sort of like using calculators in Trigonometry class– the machines only produce good results if you know what to put in, but they won’t really help if you don’t understand the material in the first place. 

At StoryHeart, we focus on quality, producing content that reflects our expertise and passion. We have always known why authentic content matters: it’s the same reason why your customers love your business. Quality always matters. This focus not only meets Google’s evolving standards but also builds trust with readers. This leads to lasting relationships and steady growth. 

Staying on top of Google’s algorithm updates and focusing on authentic, user-centric content is key in today’s digital world. By embracing these principles, businesses can boost their online presence and connect more effectively with their audience.

For more on this topic, check out this interesting article on INC or this article about the new algorithm updates.